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Thrifty Mommy

Valentine’s Forecast

by Karen on February 9th, 2007

valentine giftAccording to the National Retail Federation’s 2006 Valentine’s Day Consumer Intentions and Actions Survey, the average consumer will spend $100.89 on Valentine’s Day.  Wow, that was a mouth-full!  I bet you didn’t know there was such a survey.  I sure didn’t.  The survey shows spending will be up, from the average of $97.27 last year.

Almost 61% of consumers plan to celebrate the holiday and the NRK is predicting retail sales to reach $13.70 billion, up from $13.19 billion last year.

Please vote in our poll and let us know how much money you intend to spend for Valentine’s Day.

Here are some interesting facts for you:

  • The average male plans to spend $135.67.
  • The average female plans to spend $68.64.
  • Combined male and female consumer spending is expected to average $100.89, $3.62 more than last year.
  • Consumers aged 45-54 plan to spend more than any other age group, at $128.78 each, up from $118.11 last year and $88.96 two years ago.
  • Consumers aged 18-24 plan to spend $81.89 this year, a decrease from $83.50 last year and a dramatic drop from $154.65 two years ago.

    • Source About.com, picture from pro-giftbaskets.com

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    POSTED IN: holidays, shopping

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